How to Derail a Project From A Manager’s Perspective Part 3: Failing to Manage Expectations

Over the next few months we’ve been releasing a six part mini-series on how to derail a project, looking at every aspect of the project development process from communication to responsibility. After covering failures of communication and lack of clarity, this month we’re focusing on expectation management, one of the most underestimated and crucial jobs […]

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Understanding Your Client: 7 Insightful Questions to Ask Up Front

Congratulations! You won the opportunity to speak with someone interested in your services! Now let’s get your partnership off to a solid start by asking some insightful questions. Asking the right questions early on can have the power to define the client’s goals and a strategy for achieving them. Before you close the sale or […]

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How to Derail a Project From A Manager’s Perspective Part 2: An Absence of Clarity

Over the next few months we will be releasing a six part mini-series on how to derail a project, looking at every aspect of the project development process from communication to responsibility. This month we’re focusing on clarity, which is closely connected to part one in the series on Failures of Communication. Have you ever […]

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The Superbowl 52 Recap: A New Social Consciousness for Advertising

As we watched the Super Bowl last Sunday, we thought many of the ads we were seeing were just as exciting as the game itself (don’t judge us). The zeitgeist this year was definitely for brands to display a new social consciousness and sensitivity, almost certainly inspired by the divisive and contentious election year we […]

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