The Latest From Little Jack

Using Cross Promotion to Get More Mileage out of Your Content

A key part of any content marketing strategy is cross promoting your content across a variety of platforms in order to reach the widest possible audience. Promoting and sharing content via email tends to be underutilized by companies, especially as newer, trendier content platforms pull focus.. However, email promotion is the foundation on which new […]

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Our Favorite Mother’s Day Campaigns

Mother’s Day is one of the most emotionally resonant holidays of the year, and it’s no wonder marketers everywhere are trying to capitalize on the slew of positive feelings be making some memorable ad campaigns. Here are our favorite Mother’s Day campaigns from the past few years, and why we think they stood out from […]

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How to Derail a Project From A Manager’s Perspective Part 3: Failing to Manage Expectations

Over the next few months we’ve been releasing a six part mini-series on how to derail a project, looking at every aspect of the project development process from communication to responsibility. After covering failures of communication and lack of clarity, this month we’re focusing on expectation management, one of the most underestimated and crucial jobs […]

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SEO in 2017: What You Need to Know

Where do we stand with search engine optimization in 2017? Optimization has always been about tweaking your content to allow search engines to more easily classify it, or, in certain scenarios, to trick the search engine into ranking your website higher than it should appear. But, as we know from the Terminator movies, future generations […]

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