The March Newsletter – The Core vs The Foundry

By: Jake

Hi Everyone, and welcome to Little Jack Marketing’s March newsletter!

We want to take some time this month to discuss our new range of marketing services and how they align with the increasingly different groups of clients we work with (something we are experiencing more and more).

The challenge, as we saw it earlier this year, is this:

We have a slew of clients that are well-established businesses who require execution of multi-channel marketing strategies at the highest level. There’s nothing we love doing more, and we have every intention to keep growing this level of our services.

At the same time, we are hearing from more and more small businesses that are just starting to grow their online brand presence and need a range of marketing services at an affordable price. We didn’t want to turn these clients away with pricing for sophisticated services that discouraged them from doing more marketing and growing their companies.

After some soul-searching (we were determined to figure out how to make our services work for our entire range of clients, from smallest to biggest), we came up with the perfect solution.

The Core Services

Our flagship marketing services will remain exactly as they are now, helping businesses with long-term marketing and growth goals reach their objectives through a customized marketing strategy that can typically include any or all of the following:

  • Web design
  • Brand development
  • Market research
  • Content creation
  • Search engine optimization
  • Paid advertising
  • Other custom-designed solutions

The Foundry

Perfecting our Core services over the past 5 years has helped us develop a series of basic packages for businesses that just need to get up and going today. The Foundry is our newest level of entry-level, affordable services that are designed to mirror our Core services but at a beginner level. The Foundry offers such important basics as:

  • Monthly newsletters or blog posts
  • Website support and maintenance
  • “Light” versions of our Core services
  • Website hosting
  • As-needed, by-the-hour development and consulting help

Which level of service suits your business? Wherever you are in your online marketing journey, Little Jack Marketing is here to help with a range of services designed to match your company’s available resources. The goal? More marketing, more brand stories being told, more overall success for our clients.

Get in touch with us today to get started!

About Jake Taylor

Little Jack's resident wordsmith since 2010.

Like this post? Here's more to love!