Hi Everyone, and welcome to Little Jack Marketing’s November newsletter!
Last month, we held our most recent event, “This is All There is”, a fundraiser for The Cooperation Operation (Coop Op) to help them continue the transformative urban farming work they are doing on the South Side of Chicago. The event was a success, and we helped raise over $1,000 for Coop Op, while also “bringing down the house”.
Many thanks to:
Our generous sponsoring breweries: Lagunitas, Argus, and Solemn Oath,
The musical acts who performed: Daymaker., Fall Classic, Zigtebra, Right Eye Rita, Eric Newmiller, DJ Brandon Melby, DJ Egon, and Emcee Plus Hermanopadre Sign.
And the artists who exhibited at the event: Monica Wizgird, Ian Lantz, Dee Smith, Belle and Squirrel, Jessica Gorse, and A. Goldin.
We couldn’t have done it without you!
In all, it was definitely our most ambitious event to date, and we were proud to make a difference for a truly amazing organization and connect with the community.
Industry Trend: Dealing with Ad Blockers
As Internet users are bombarded with increasing amounts of advertising from online sources, it was only a matter of time before someone invented a way to display all the good, valuable stuff about the Internet and strip out all the annoying, irrelevant ads.
Now, browser plug-ins like disconnect.me, search engines like DuckDuckGo, and mobile apps like 1blocker allow users to only see what they’re actually interested in when they’re browsing, with all the ads removed.
How much did ad blockers cost advertisers in lost revenue in 2015? $22 billion, according to one source. That’s still a drop in the bucket compared to the overall advertising industry, but ad blockers are setting an interesting precedent and will likely grow in popularity as more users learn about their availability.
Thankfully, minimizing the effect of ad blockers on your business involves simply doing everything we’ve been telling you to do all along: creating quality marketing content that offers users value and that they actually want to see, while skipping the (often overpriced) keyword advertising that most users don’t want to see anyway.
As ad blockers grow in popularity in 2016, they will level the playing field, letting smaller companies that create quality content compete head-to-head for the first time with big businesses and their massive advertising budgets. We’ll keep you informed on developments on this issue, so keep following our weekly blog, The Big Marketing Insider.
That’s it for this month! See you in December!