3 Current UX Trends You Can Easily Apply to Your Site

By: Justine

Chances are when you hear the phrase User Experience (or UX), you think of complicated systems designed through an intense review of data and user behaviors. The reality is, many UX trends are intuitive and easy to apply to most websites. Below are three trending directions in UX you can easily apply to your site right now to improve conversions and visitor stay-time.

1. Incorporate Time-Saving Design

One of the benefits of good UX, is the ability to save users time. With shorter attention spans and the increased convenience of everyday apps, users expect a quick and easy online experience too. They are ready to abandon a cart, a web form, or your site as a whole when things get difficult.

Uber and Lyft are often cited as great examples of time-saving UX principles. Just think about the simple step through processes used to call a ride. By breaking the process down into simple, sequential actions, a once complicated process will feel easy to the user.

How can you do this?
You don’t need to have a widely used app to instill some of these UX tactics into your site. Consider the conversion processes you want users to take on your site, like buying a product, filling out a form, or signing up for your newsletter. Break down the steps and cut the fat. If you can achieve something in a only few simplified actionable steps instead of a lengthy process, then revise your process.

2. Chunk Your Content

Yes, we agree, the word “chunking” sounds like a disgusting way to describe this, but nonetheless it is accurate. This is the practice of dividing your content and other information into easily digestible “chunks.” Once again, this plays to the ease users want and expect when getting their information online. According to The Nielsen-Norman group, “UX professionals can break their text and multimedia content into smaller chunks to help users process, understand, and remember it better.”

How can you do this?
This is a really simple step you can implement on any existing site. Take a look at your page copy. If you’re seeing a sea of lengthy paragraphs with few breaks, headings, or structure, take a hammer to it and start breaking it up.

Consider creating short sections for each informational thought. Color block the important information or add images or icons to chunks of content. Even these small adjustments can prevent a user from getting fatigued and can help you get your point across more efficiently.

3. Trust The Scroll

We suspect that in building some of your first sites it got hammered into your brain that everything important should be “above the fold.” We know this, because our clients are still asking us about it about it and it’s also evidenced by how the dreaded, packed, rotating carousel at the top of so many websites hung on for so long.

The truth is that nowadays “the fold” is pretty much non-existent. Why? It’s been killed by the mobile-first approach to design, which embraces the fact that users are more than ok with scrolling.

How can you do this?
Stop worrying about cramming everything important at the top of your site. Instead, use your content and layouts to tell a compelling story about your brand. Always imagine that your site is being digested on a scroll, rather than a single glance at the top of the site.

If you have one of those packed rotating headers or multiple click points at the top of your site, lose them. Doing this can take your users on a planned journey down the page and lead them to convert, instead of leaving them to click and figure it out on their own.

UX isn’t a mysterious practice, it’s simply creating your site with the user’s’ preferences in mind. Review your current site and see where you can implement some of these current best practices. We guarantee your users will be thankful.