Which Marketing Personality Are You?

presented by Little Jack Marketing and PR

Marketing your business online is not rocket science, but again and again we’ve see small businesses struggle with the task. Some of the most frequently cited challenges by companies have been: shortage of time, shortage of knowledge, and lack of return on investment. However, the importance of an online presence will only grow in the coming years. We hope this online marketing audit will help you measure your efficacy in getting your company’s brand online, and help you identify the areas to focus on.

WEBSITE

1. How often do you update your website?

  • Daily
  • Weekly
  • Monthly
  • Quarterly
  • Yearly
  • How do you update?

2. Do you blog or create content on a regular basis?

  • Daily
  • Weekly
  • Monthly
  • Whenever I have a chance
  • I’m not a writer, I’m a businessman

3. Is your website mobile friendly?

  • Yes
  • You can sort of see it on a phone, I guess


4. Do you do any digital paid advertising? (check all that apply)

  • Search
  • Display
  • Retargeting
  • Native
  • Other

GETTING FOUND

5. Does your company come up on local searches for your area?

  • I’m the first listing.
  • I’m in the top 5.
  • I’m further down the list but on the first page.
  • I might as well be in outer space!

6. Have you ever done any Search Engine Optimization?

  • Yes, when the site was built
  • Yes, whenever I update any content
  • Yes, when I remember
  • Other

7. If Yes, what SEO tactics do you participate in? (check all that apply)

  • Blogging
  • Meta Tags
  • Image Optimization
  • Google+ Authors
  • Facebook Open Graph Integration
  • Directory Listings
  • Other

8. Do you participate in any dIrectory listings?

  • 1 – 5
  • 5 – 50
  • 50 – 300
  • 300+ (I’m dominating!)
  • You mean, like the Yellow Pages?

9. Do you monitor your online reviews?

  • I pay no attention to them.
  • I don’t have enough reviews to monitor!
  • I read them frequently but don’t know what to do about them.
  • I engage with my reviewers.

SOCIAL MEDIA

10. Which social media channels do you have set up?

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Other(s)

13. How frequently to do you update your social media channels?

  • My followers know what I had for breakfast.
  • Daily
  • Weekly
  • Monthly (might as well stop)

14. Do your followers interact with you with you?

  • Yes
  • Hello? Is anyone there?

15. Who at your business is involved?

  • Just me
  • 1 employee
  • It’s a team effort.

16. Do you ever see sales come in from social media channels?

  • Yes, often.
  • Rarely, but it does happen.
  • Not really.
  • Social media, social schmedia!