Are you familiar with the concept of a Unique Selling Proposition?
It is that single statement that defines why your business is better than your competition.
A USP emphasizes that people make buying decisions because of Uniqueness.
Now, ask yourself this, when was the last time you bought something solely because it was unique?
From our experience and working with clients, what we’ve found is that Uniqueness is a subset of Value.
With that in mind, as a business it is more important to clearly and simply articulate the Value you provide your customers.
Forget about being Unique. The better you can articulate how much Value you can provide to your customers the more likely they will take action and buy.
You can probably rattle off the features and benefits of your offer. But…
Can you simply describe how your business can improve your customer’s average day?
After all, most products and services are there to solve a problem the customer is experiencing. Making the customer’s average day easier should be the very baseline of how your offer improves their lives.
How can what you’re selling give your customers more good days than bad?
Everyone has bad days. The last thing you want is for your business to add to that or be indifferent. Really put yourself in your customer’s shoes and think “when all seems lost” how can your product (or service) help them feel that there is hope or (at a minimum) that there is one less thing to worry about.
We hope this post will help you, by getting you brainstorming about your target customer, their average day, and exactly how your product can help improve that average day. Coming up with an appealing angle, and communicating it well, can dramatically increase your conversion rates.