Are You Uber-responsive to Your Customers? Five Ways to Convey That Through Your Website

When designing or redesigning your site, subtle differences in layout, color scheme, and content can make a big impact on how your audience perceives your business. One of the company traits customers value most these days is responsiveness—the ability to get ahold of someone quickly at any stage of the customer journey, from deciding what […]

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Five Strategies for Making Your Blog More Binge-worthy

It’s always absolutely fascinating to watch new technology create a new cultural norm. For instance, the term “binging” had always had negative connotations until a little website called Netflix started enabling people to watch entire seasons of a show all at once. Hence, “binge watching” entered the American lexicon and changed the way we consume […]

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Love HBO’s Silicon Valley? Four Things the Show Can Teach You About How to Be Successful With Your Own Startup

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In the age where tech startups (and unicorns!) are idolized, we’re lucky to have a show that has some fun with the strange culture of Silicon Valley. What’s remarkable is that the show manages to be so funny, and yet rings true to anyone who has been a part of a startup. It’s funny precisely […]

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3 Strategies Your Small Business Can Learn From Big Brand Marketing

If you’re a small business that’s concerned with doing as much effective marketing as you can with your limited resources, naturally, you might think that you’ve got nothing in common with big, national brands and their multi-million dollar marketing campaigns. However, failing to learn from the moves of these big brands is, in our view, […]

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