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Posted on October 28, 2021 by Marcel Krawczyk

A Simple Marketing System to Bring More Traffic to Your Website

​​Every American knows the fundamental premise of the classic movie Field of Dreams (or, for that matter Wayne’s World 2): if you build it, they will come. So it can be a bit of a rude awakening when your brand new business website, looking great and ready for visitors, just sits there, doing nothing. Where… […]

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Posted on September 9, 2021 by Marcel Krawczyk

4 Myths About Working With a Digital Agency, Debunked

Everyone’s got an opinion on digital marketing agencies. From some people, you’ll hear that the right agency made all the difference to their business; from others, that marketing agencies are useless and you’re better off doing all your marketing yourself. As a digital marketing agency with over a decade in the business, we encounter a… […]

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Posted on August 23, 2021 by Marcel Krawczyk

Content vs. Design: Which One to Focus on First And Why?

Whether content or design should come first has always been an important question in the world of marketing — digital and print-based alike. The answer is not straightforward. Designers prefer to have content first, or at least a general idea of length and the main message, while copywriters like to see a layout or at… […]

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Google Privacy Becoming Google Prison?

The day is soon approaching, fellow Googlers. The day when all your internet eggs will be placed in one big basket. Effective March 1, 2012, Google will be enforcing a new Privacy Policy on all Google services, products, and websites.The policy will combine all your web activity and information into one large, interconnected account. Some of us… […]

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How SOPA and PIPA Affect You and Your Business

Nobody likes politics, we’re with you on that, but when new bill proposals threaten the freedom and liberty of internet commerce and communication, you’re sure as jack we’re gonna stand up against them! Why are we (among other social media marketers) getting all fiery about this? Because if these new bills are passed, they could smother… […]

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A Case Study of Facebook Advertising and Its Efficacy

If you’re one of the smart ones who’ve been following our last few posts, then you’ll appreciate the significance of this Fist Pump. We’re going to perform a self-evaluation (different from self-analysis–we do that in the mirror every morning) on the efficacy of one of our own Facebook Campaigns. Hence, the following case study will demonstrate… […]

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Does Facebook Advertising Really Work? (Part 2 of 2)

Now that you’ve come to the realization that the only way to float in the sea is to make your raft out of facebook advertisements, we’ll show you how to make some killer oars! By this we mean we’ll provide additional tips to help you streamline more swiftly and confidently down the raging waters of… […]

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Does Facebook Advertising Really Work? (Part 1 of 2)

Happy New Year! What better way to start striking things off your resolution checklist then by primping up your Facebook Business Page Ads! No doubt if you’re a small business owner you’ve resolved 2012 to be the year of more strategic business advertising, more cost-conscious with marketing expenses, and more actively deepening your relationships with… […]

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Grit - The Power of Perseverance and Passion

(Adapted from a speech delivered by Marcel Krawczyk to the 2011 College Pro Franchise Managers on Nov. 5th, 2011) What I have here are some very cool words – Words that every time I hear them remind me why I do what I do day in and day out. Perseverance – Resolve – Resilience –… […]

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