Can you believe we’re already halfway through 2018?! The halfway point is usually a great time to take stock of what you’ve accomplished. With that in mind, how are you doing on your 2018 marketing goals?
If you’ve been successful, congrats! Keep doing what you’re doing!
But many small and mid-sized businesses find themselves in one of two classic situations:
- They’re furiously doing a bunch of marketing, but at the end of the day aren’t sure if any of their activities are actually paying off.
- They’re so in over their head with running the business or so overwhelmed by all the marketing options out there that they don’t get around to doing very much marketing at all.
If you find yourself in either of these self-perpetuating situations, they can be difficult to snap out of. How do you refocus and starting making a bigger impact to your company’s bottom line? Here’s our advice.
If You’re Doing a Lot But Are Unsure of ROI
Hit the pause button for a moment. If you’re unsure about ROI, chances are that a break will not derail your revenues anyway.
Then, ask yourself these questions:
- What results am I seeing, and can I tie any of these directly to my marketing efforts?
- What parts of my marketing strategy are working, and which parts am I better off without?
- Can I change something about the marketing efforts that aren’t working to make them more successful?
- What other things are on my marketing to-try list?
- What marketing strategies are my competitors using that I think are working well?
The key is to be honest with yourself and focus on your strengths. Don’t feel like you have to be doing every single marketing activity. Instead, do what you can prove works and only add other pieces of the marketing system one at a time so you can see whether they’re making a difference or not.
If You’re Not Managing to Do the Marketing You Want to Do
If you’re finding yourself too overwhelmed to even get a start on doing some marketing, you have to figure out how to make time for this important work. Start by asking yourself these questions:
- How important is marketing to me, really, since I’m not getting around to it?
- Realistically, is it a lack of time issue, or is it that I don’t know where to even start?
- If time is the issue, are there any work activities that I can offload onto someone else, outsource, or do without, to make time for marketing?
- If the issue is not knowing where to start, could I realistically figure out a marketing system with my team, or do I need external help in order to get started?
If you find yourself in either of these situations, there’s no shame in asking for some external help. Sometimes, you’re too deep in the business, and you need an impartial third party to come in, evaluate your marketing efforts, and put a system in place that works.
From evaluating your current marketing system to putting a new one in place, we’re here to help. Get in touch with us today!