Hi, everyone, and welcome to Little Jack Marketing’s February newsletter!
This month also marks our 200th blog post. Our blog has gone through many versions to become the Big Marketing Insider you see in front of you today, but our goal has remained the same: to provide you with valuable and actionable marketing advice in an easy-to-read, fun format. A big thanks to all of our readers for sticking with us through the years!
We’ve been working with nearly a dozen businesses this month to help them prepare for spring with either a Brand Positioning Story, a new website to help increase search traffic and local presence, or a new content strategy to impact the decision-making process of visitors who browse their website. We’ve also increased our West Coast exposure by starting to work with a handful of new clients in Los Angeles!
It’s only February, which means you still have time to put your business in the best position for the year ahead. The first quarter of the year is the perfect time to refocus your company’s marketing efforts by designing and developing a new website, identifying and implementing a content strategy with blog posts and e-newsletters, and making sure your overall marketing efforts are aligned with your business brand objectives. These improvements should help not only your brand, but also boost your company’s hard numbers, such as new business, exposure, and revenue.
Little Jack recently started working with ServPro of Northbrook, Wheeling, and Glencoe, a fire and water cleanup franchise business. Our main goal for the client is to set the business apart not just from the competition but from other ServPro franchises in the neighboring areas.
As a franchise that is only allowed to market within a certain geographic area, this particular ServPro has to make the best of its designated area and boost local name-recognition and brand awareness.
By restructuring their website content and improving consistency across the website, social media, and dozens of directory listings, we were able to increase local search visibility. The next step is to build on these improvements through consistent content creation related to their geographic areas, with the goal of making ServPro the leading fire and water cleanup company in the northern Chicago suburbs.
Do you often find yourself at a loss about what to post about on social media? Do have trouble getting users to comment or otherwise engage with your content?
We’ve discussed the importance of the Brand Positioning Story for providing brand cohesion across various channels, and to help with content creation. But the BPS can help you create relevant, quality social media content as well.
The Brand Positioning Story can help you and your staff learn:
- What type of content your company is interested in curating
- What type of content your company is NOT interested in
- What sources to look to for content, and which ones to avoid
- The overall tone your company should use on social media
- General best practices for boosting engagement (asking questions, using polls, etc.)
If you’re not sure how a Brand Positioning Story can help your business, contact us. We’ll be glad to discuss all the benefits as they relate specifically to your case.
Here’s to another 200 posts. Big, Ultra-Responsive Marketing to the Rescue!