Hi everyone, and welcome to Little Jack’s March newsletter!
The biggest event this month is definitely that it’s Little Jack’s 4 years anniversary!!! The past 48 months have definitely been a wild ride, and we’re thankful to all our clients, readers, and friends for trusting us to do what we do best: big, ultra-responsive marketing.
This year, we’re continuing to expand our footprint throughout Chicago, and are quickly developing our presence in California in both NorCal and SoCal. We’ll never forget our Chicago roots, but we are super excited to be reaching businesses and readers throughout the entire country.
One of our most exciting new web projects has been the website we just built for Fairwater Wealth Management. The client needed a modern, sleek, and professional website to help grow their wealth management advisory services online.
They came to us with a very specific target audience in mind. We developed the brand positioning, brand visuals, information architecture, and the website itself to specifically appeal to this key demographic.
Is it time to wipe the cobwebs off your company story?
If you have a website, you likely have an About Us section that tells visitors about your company’s origin and mission. But because that page is static, it tends to get overlooked for long periods of time—the rest of the website can change dramatically while your company story stays the same. And yet, the company story tends to be one of the most visited pages on every website.
If you fall within this group and haven’t checked your company story within the past year, it’s time to take a second look. If the content or tone of the copy doesn’t match the more recent content on your website, it might be time to update or even rewrite your company story.
If you need some help with this task, you’re in luck, because we’ve covered both of these topics in-depth in the Big Marketing Insider. Check out: The Web Content Audit: A Walkthrough in 6 Steps and Why Your Company Needs a Story (and How to Create One).
That’s it for this month. Remember to have an extra drink to celebrate Little Jack’s fourth birthday next time you’re out on the town!