If you’re a small business owner or the head of a marketing team, you likely have more on your hands than ever before. The digital marketing field is changing quite literally on a week to week basis—what was once a good SEO practice may be shunned by Google, and the hottest social media channel of last month can suddenly dry up, left behind for something newer and more hip.
It makes us think of this, now classic, commercial:
So how do you survive the turbulent seas of digital marketing in 2016, and help your team succeed? Here are five tips to help you along the way:
1. Keep your perspective.
With digital marketing getting ever-more technical, it’s easy to get caught up in the details of a particular discipline or subdiscipline: analytics, paid advertising, social media, social media advertising, social media advertising analytics, and so on. At the beginning and end of each day, it’s important to remind yourself about your purpose and exactly what problem you are attempting to solve with your marketing strategy.
2. Set S.M.A.R.T. goals.
Setting goals that you can actually accomplish is so important, we wrote a post specifically about why you should set goals that are specific, measurable, achievable, relevant, and time-bound.
3. Give your team the tools they need.
We live at a great time when there is no shortage of useful apps that can help your team capture ideas, stay productive, and communicate better, so you should be proactive about adopting these technologies as the need for them arises.
4. Delegate what you can.
You can’t do all your marketing alone (well, you can, but it will leave scarce time for anything else), which means that you’ll have to trust your team to step in and do their part. As you do this, you’ll notice that different team members have different strengths and affinities. Play to your team’s strengths and be a relentless delegator of tasks you don’t need to do yourself—that will leave you with more time to focus on what’s important, such as keeping the big picture in mind (see #1).
5. Invest in education.
Whether it’s for yourself or for your team, more marketing education is always a good idea. For certain complex tools like Google Analytics, you may think you understand what the it does, but an advanced online class can open up an entire new universe on how to use the tool for your business. The best part is, you no longer have to go the traditional route and get an MBA: the Internet is now full of web demos, webinars, and online courses that you can do from anywhere and on your own time.
Some say that leadership is a quality you’re born with, but we’re firm believers that leaders aren’t born, but instead made by how they react to their circumstances. Use the 5 tips above to improve your marketing leadership and inspire your team. And if you need help with coming up with a marketing strategy for your team to execute, contact Little Jack Marketing today. We’ll be happy to help!