Hi everyone, and welcome to the April newsletter!
We can’t believe it either, but not-so-Little Jack is turning three this month. We’ve been around the (online marketing) block a few times, and we’d like to think we’re older, wiser, and can offer our clients much more value from everything we’ve learned in the roller coaster that has been the past three years.
In celebration, we’re having our biggest event yet. It has a groovy 50’s theme, is located at 25 Degrees (you might remember it from last year’s anniversary party), and is going to deliver the goods when it comes to networking and partying down (there are four beverage sponsors this time: Middle Brow Beer, Woodford Reserve, Cahoots Brewing, and Brown-Forman, offering tastings for the first hour).
You can get all the necessary details on the event page.
This year has brought one of our largest-scale projects to date. College Pro Painters came to for a boost to its online presence.
The goal was to further develop the unique company culture and increase the communication across nearly 70 franchise managers in the midwest region. We built them a microsite to achieve this goal. It has a thriving blog, profiles of all the managers, and a running list of each team’s booked contracts, in the spirit of healthy competition.
The website has been a success, and we hope to be involved in other similar company-wide projects very soon.
A trend that has been developing for a while is User Generated Content. UGC is any content posted by a social media user, as opposed to a company. Studies show that users put more trust in the content of other users than that of companies, and that user generated content can account for 30% of their entire media consumption (which means they prefer it to TV).
What does that mean for your business? You should do what you can to encourage users to generate content that refers to your business. Customers often like to mention a purchase if they’re excited about it or think they’re getting a particularly good deal. If you work in a retail environment that lends itself to visuals, you should encourage customers to take and post pictures to their platform of choice. Finally, posting interesting blog content, with the appropriate call to action, has a high chance to get you reposted/retweeted, which is another form of UGC.
So, before you make a note to become a UGC maverick and move on to the next thing on your to-read list, please RSVP on Eventbrite and join us for our anniversary party!