Your Marketing Strategy Is a Hypothesis to Test, Not a Conclusion

Where’s the line between setting a marketing strategy and implementing its execution? Often, these two concepts are thought of as separate pieces — the strategy comes first, the execution later. But too often in business, there’s a disconnect between these two phases. As Mike Tyson famously said, “Everybody has a plan until they get punched […]

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The Three Simple Ways to Grow Your Business

In basketball, is a behind-the-back, no-look pass effective? Of course! But is that where you’d start if you’re not even constantly dribbling and driving down the court? In that case, you’re more likely to bounce that pass off your teammates forehead than land it in their hands… Similarly, businesses want to jump ahead and do […]

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How To Use Marketing To Grow Your Business Effectively

The modern marketing landscape can be intimidating for any business. With increased competition in the online environment, all spheres of marketing are getting more complicated: SEO, content marketing, social media, email marketing, paid advertising, and marketing analytics. At larger companies, dedicated positions (and sometimes even whole departments) exist for each of these roles. How can […]

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A 4 Step Strategy to Gain Consistent Revenue in 2021

2020 was a make-or-break year for many businesses in the USA as well as worldwide. Revenues are down for many industries, and brick and mortar locations are suffering from the ongoing COVID-19-related restrictions. Now, more than ever, businesses need a plan for how to move forward and keep their doors open in 2021. For many, […]

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Levering Up: 4 Tweaks for Increasing Your Business 16x

Making meaningful progress on growing your business, particularly in these trying economic times, requires that you go about it strategically. We already touched on this in our post What’s Your 2021 Business Growth Plan?, and now we want to get more specific about how reconceptualizing your marketing system can help you attain new levels of […]

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