Making Tough Choices: How to Decide What Marketing Channels to Invest In

In an ideal world, business owners would have the resources to spend money on every marketing channel they think may be worthwhile. But in the real world, there usually aren’t enough resources to try everything—you have to make choices about which marketing channels to invest in, and which ones to hold off on for the […]

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What's the best website platform for your business? WordPress vs. SquareSpace, Wix & Weebly

WordPress websites have been the standard for building most websites for years; from the very simple to the more robust. However, lately, we’ve noticed a trend when speaking to a lot of potential clients– a devaluing of the platform because of some fundamental misunderstandings about what WordPress (and working with a professional) can do. A […]

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Understanding Your Client: 7 Insightful Questions to Ask Up Front

Congratulations! You won the opportunity to speak with someone interested in your services! Now let’s get your partnership off to a solid start by asking some insightful questions. Asking the right questions early on can have the power to define the client’s goals and a strategy for achieving them. Before you close the sale or […]

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Reimagining Your Company's Value Proposition: How to Listen to Your Audience

Quick, you have 10 seconds: can you state your company’s value proposition? The main goal of your marketing strategy should be to convey your value proposition to potential customers in an attempt to win them over. But many business owners may be surprised to find out that their value proposition may not be what they […]

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