The Simplest Email Strategy to Bring Customers Back

It’s well known that most people do not make an outright purchase the first time they visit a website. Instead, most purchases require multiple touchpoints. But we also know that 70 – 96% of people who leave a website never actually return, even if they intended to. What this means, practically speaking, is that businesses […]

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Are You Making the Most of Every Customer Conversion?

So much of marketing content focuses on converting customers (and, obviously, with good reason!). But there’s an equally important thing that doesn’t get talked about as much: once you’ve completed the very hard job of converting a customer, how do you actually maximize this customer’s value to your business? This can happen both at the […]

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