Every Piece of Content You Create Should Sell to the Next Step. What’s your next step?

What do relay races and content in a marketing system have in common? Well, have you ever watched a relay race on TV? It’s an event where runners on the same team run different segments of the race and pass a baton off to each other. No individual runner runs the entire race. Instead, the […]

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Are You Making the Most of Every Customer Conversion?

So much of marketing content focuses on converting customers (and, obviously, with good reason!). But there’s an equally important thing that doesn’t get talked about as much: once you’ve completed the very hard job of converting a customer, how do you actually maximize this customer’s value to your business? This can happen both at the […]

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