Everything You Need to Know About Native Advertising

Has your business invested in any native advertising? Unless you’re a marketing professional you may not be sure exactly what that means, but chances are you’ve already engaged with them as a user. Simply put, native advertising is any advertising that is embedded within editorial content in such a way that it doesn’t look like […]

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Using Email Automation to Your Advantage

If you run a small to mid-sized business, you probably already have an email list you use to send out offers and possibly a company newsletter. And, like most businesses of this size, you probably send each email blast manually. Recently, a slew of email platforms like MailChimp and Emma have rolled out the kinds […]

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The Best Commercials of 2017, So Far

It’s hard to believe that we’re already halfway through 2017! So far, this year has given us a slew of great advertising, and here are our picks for the best commercials up to this point in the year. In general, we’re seeing a continuation of the trend of socially and environmentally responsible ads—modern consumers care […]

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How to Build a Company Culture in a Remote Work Environment

For those of you who don’t know, Little Jack Marketing embraces a workshifting environment—our entire team works remotely, and has since the first day we started. The majority of our team is in Chicago but we have (and have had members) in Budapest, Oregon, Croatia, Washington, Miami, Milwaukee, and Iowa. There are many benefits to […]

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What's the best website platform for your business? WordPress vs. SquareSpace, Wix & Weebly

WordPress websites have been the standard for building most websites for years; from the very simple to the more robust. However, lately, we’ve noticed a trend when speaking to a lot of potential clients– a devaluing of the platform because of some fundamental misunderstandings about what WordPress (and working with a professional) can do. A […]

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