Behind the Hype: Where is Twitter Marketing Now?

For a New York minute there, Twitter was the hottest ticket to social media popularity. As droves of teens flocked to the service, creepy upper level executives plotted in dark conference rooms about how to best monopolize on Twitter’s rapidly growing audience. Hence the birth of Twitter marketing. Facebook was out, or at least old. […]

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Join the Party: Thinking About ROI on Social Media

If you’ve been following the news on social media, you might have run into a pesky little thing called “the ROI question”. The acronym, in all its vague splendor (it stands for Return-On-Investment), might sound like it doesn’t affect you at all, but the question can also be rephrased as “does social media work for […]

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Do You Still Need Business Cards?

A curious effect of the smartphone revolution has been the tendency to try to replace every traditional item carried by your average Joe with an electronic version. Coupons? Download ‘em. Maps? GPS, baby! Raincoat? Hello, weather app. This trend has also tried to take on business cards, which have long been standard fare for any […]

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Why Video: Putting Your Face Out There

If you have a blog, chances are someone (or probably dozens of people) have asked you why you don’t do some video clips to ease up on those pesky words and make things more fun for your readers. (Look forward to our own Wicked Cool Wednesdays sometime soon.) I mean, the way the world is going, […]

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Get on the Pinterest Bandwagon

Pinterest is currently the fastest growing social media site on the web. It grew from 1.6 million subscribers in September 2011 to 11.1 million in February 2012. “Quite the leap” would be an understatement. And while you may not have been one of those visionaries that jumped on the Pinterest wagon immediately, it is still […]

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Premium Size: Facebook Advertising Changes

Facebook has been tweaking its advertising strategy a lot this year, in preparation for its IPO (and Facebook marketing is definitely a better investment than Facebook stock right now — ouch! too soon?). We at Little Jack already covered some Facebook advertising basics for you, but we figure it’s important to help you stay on top of these […]

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Beware of the Panda

Business owners are constantly being sold on Search Engine Optimization. Marketing companies may claim they can get you first page rankings or several billion page hits, but often fail to specify their SEO strategy. Some of these companies are pushing SEO methods that come straight out of the 90’s and would not only fail to help […]

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Letting Them Come to You: The Power of Inbound Marketing

You can drown them in paper. You can send them emails until their spam filters start smoking and implode. You can spend thousands covering every keyword variation for their search ads. You can design your ads with attention-getting fluorescent yellow strobe light effects. Our last post discussed the difference between paper and digital ads, and these methods […]

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