The Power of the Email Newsletter

Newsletters are one of the oldest forms of marketing. In this day and age, the email newsletter has been overshadowed by more glamorous marketing strategies such as social media and Search Engine Optimization. But newsletters comprise an essential part of a content marketing strategy, for these reasons: They’re a form out outbound content marketing, and […]

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3 Things Every Small Business Website Needs

You have a small business website. Well done. But what’s next? How do you drive traffic to that site, improve your search rankings, and generally get more customers? Unfortunately, your website alone can’t do it all—it’s there if people are looking specifically for your company, but it won’t directly help your company gain more customers […]

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4 Things to Know About How Social Media Affects Your Website’s SEO

Quick: an ultra-prominent social media personality (think: Oprah-popular) links to your website. Does that improve your website’s search rankings on Google? It has to, right? The answer may surprise you. Various marketing groups have done studies concluding that links which appeared more frequently on social media, or links which were used by prominent users on […]

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