Why a Content Audit? The Benefits of Analyzing Your Content

Accounting regularly ranks among the least favorite activities of small business owners. At the same time, without accounting, a business has no way of knowing exactly how well it’s doing. As such, financial accounting is an occasionally time-consuming task that is nonetheless incredibly valuable. All of these things also apply to the auditing of your […]

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2016: The Year of Reimagining Your Content

2014 was The Year of the Rebrand. 2015 was The Year of Digital Media and Your Company Story. Now that we’ve built a foundation we can work from, first by helping you adjust your brand for the digital environment and then by covering the fundamentals of telling your company’s story online, it’s time to delve deeper into […]

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The Biology of Storytelling: The Logical and Emotional Brain

If you’ve been reading the Big Marketing Insider, you already know that telling a story can help you connect with your audience by appealing to their emotional as well as their logical sensibilities. Humans’ continued love of storytelling, even in the hyper-rational 21st century, is a fascinating subject, and we wanted to delve deeper into why […]

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The Art of the Squeeze Page

Have you ever been browsing through a website and found yourself in front of an offer you just couldn’t refuse? More likely than not, the offer was presented to you in the form of a squeeze page. Though their name may sound funny to you, squeeze pages are a serious and extremely effective way to […]

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Telling Stories for More Effective Presentations

We’ve all been there. You’re talking to someone, laying out all of the logical reasons why they should believe what you’re telling them, but the information just isn’t getting through. When you encounter this problem, it’s usually a sign that you’re being too logical and not connecting with your audience on the emotional or personal level. […]

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The Video Wars: Facebook Native Video Takes on Youtube

Even if you’re just a casual Facebook user, you’ve probably noticed that as of late your Facebook newsfeed has been featuring more videos that play automatically as you scroll through. In the coming months, you’ll likely see more and more of these as Facebook makes a big push to surpass Youtube as the favorite place […]

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