Digital Billboards: Taking Your Digital Marketing Offline

Even if you’re totally on top of your online marketing game, sometimes there’s a benefit to taking your message directly to the streets. One of the most interesting new pieces of advertising technology is actually offline—digital billboards that now offer full color rendition and a lot of advertising flexibility over their older, printed counterparts. For […]

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The Importance of Consistency in Your Content Marketing Formula

What do professional athletes excel at? Consistency. Sure, professional athletes have great moments in which they transcend everything their sport stands for. But those moments, by definition, are few and far between. The rest of the time, professional athletes have another, even more important skill: to perform well, and do so consistently. In the same […]

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Why Good Brands Care About the Story Arc

What do Star Wars, Kung Fu Panda, and Jesus have in common? No, we’re not about to tell you a bad joke. This relates to marketing, we swear. The answer is: all three follow the classic archetype of The Hero’s Journey, coined by mythologist Joseph Campbell in 1949. The concept is pretty basic—since the dawn of […]

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Agile Marketing? Sure, but Best Practices Too.

One of the latest buzzwords in the marketing field is agile marketing. As any marketing idea that comes into fashion, it’s being pegged as a change of the guard, something that will alter the way marketing is done from now on. Some bloggers are juxtaposing agile marketing with the more traditional idea of marketing “best […]

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Is Your Website Ready for Mobilegeddon?

Are you ready for “Mobilegeddon”? No, it doesn’t have anything to do with Bruce Willis blowing things up in space, though it could technically blow your website’s search rankings into smithereens by next month. In case you haven’t heard about it yet, Google announced on their blog that their newest algorithm will place a large amount […]

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The 8 SEO Trends of 2015

Navigating the stormy seas of search engine-land can be challenging for any company that doesn’t have a full-time SEO expert. To help you along the way, we’ve put together this handy infographic. Look below to learn about the SEO trends that can make a very real difference to your bottom line this year. [templatera id=”10396″] […]

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The Eight SEO Best Practices for 2015

You’re a small- to mid-size business owner—that means you probably put a superhuman amount of effort into showcasing your product or service, growing your customer base, and keeping up with the competition. But how can you reap the benefits of your hard work if you can’t gain access to the world’s largest marketplace? The Internet […]

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