The Myths and Realities of Inbound Marketing

The social media community is known for taking ideas and running with them. Such is the case with inbound marketing, a term coined in 2009 that was supposed to describe the radically new way marketing would work in the Internet age.  Inbound marketing has taken the social media community by storm, being coined the latest and […]

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ROI on Social Media Marketing

Return on investment is the great white whale of social media marketing. It’s mysterious, and both clients and their marketing companies are endlessly searching for it.   We’ve touched on the topic before, but think it deserves more attention. How do social media marketing companies ensure they provide value, and how do they communicate this […]

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Reputation Management for the Modern Age: An Introduction

Now that you’re hitting the social media channels hard, your company’s name will be out front for everyone to see. But as your reputation spreads far and wide, it might occasionally need a helping hand. Enter the field of reputation management. You might have heard the term reputation management thrown around with increasing frequency in the past […]

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Less is More: Social Media Recap [INFOGRAPHIC]

By now, you should know how to rule the airwaves, or rather, your social media channels. In many ways, social media domination is like going to work: don’t be obnoxious, get noticed for the right reasons, and most importantly, show up every day. As we close this month’s topic, have a look at some of […]

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Building a Brand: Summing It Up

If you’ve been paying attention this past month, you’re getting to know a little bit more about small business branding. As you saw in last week’s infographic, branding begins at the customer’s fundamental choice between your business and the competition, and it ends with the variety of channels used to disseminate your brand. “But Jack,” […]

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