So You Want to Develop Your Brand?

Taking your branding to the next level is this month’s mission. Now that we’ve discussed some general strategy, some specifics, and a real-life example, we wanted to follow up and give you a visual representation of brand development workflow. Starting with you against the competition, and ending with the variety of brand tactics, this chart […]

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Why Branding and Where Do You Start?

Now that we’ve made your small business findable and gotten some customers to take action,  it’s time to talk about branding. “Why branding?” you might ask, “If I’m providing value, why do I need gimmicks to get customers?” The truth is, while we stand by our statement that value always comes first, it is truly […]

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Don’t Be Boring: Driving Engagement by Providing Value

Now that the buzzphrase “social media marketing” dominates the blogosphere, many businesses equate a strong social media presence with successful customer engagement. They go on to saturate their followers’ newsfeeds, stretch their mailboxes to the limit, and generally make it hard for friends to get anything productive done online without running into marketing content. And […]

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Lost and Found: How Findable Is Your Local Business?

Sometimes, no matter how much you try to refine your business model, you might feel as if you’re stuck and revenue numbers just won’t budge. If you’re wondering what you’re doing wrong, the answer might be that you’re just not being found by your customers, especially on the local level. We at Little Jack hold […]

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Major Facebook Changes and What They Mean for You

Ok, dude. Facebook made a fundamental change to their News Feed a few weeks ago, which will likely permanently change the way businesses use the service to reach their audience. While doing some casual online prowling (completely innocent, of course), you might have noticed something called Promoted Posts in your News Feed. Promoted Posts allows […]

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Pay Up: Is There Still Room for Digital Paid Advertising?

If you’re a social media purist, you’re an expert at getting attention. You know how to be the 800-pound gorilla in the room, or, depending on your brand’s capacity for destruction, the bull in the china shop. So you might scoff at any old-fashioned notions of having to “pay” for digital advertising. We at Little […]

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Why Mobile Will Dominate Marketing

Mobile marketing, or as we at Little Jack like to call it, marketing on microscopic screens, is all the rage. At no other time in history have fully-functioning adults regularly fallen into as many potholes, missed so many incredibly attractive potential life partners on the street, and generally gone through life as oblivious to their […]

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Templates, Semi-Custom, and Custom Websites – Ep002

A 2 min breakdown of the 3 basic types of websites you have to choose from when building your digital and online presence (Templates, Semi-Custom, and Custom Websites) presented by Marcel Krawczyk from Little Jack Marketing and PR. The Wicked Cool Wednesday promise – Keep it Simple, Short, and Valuable [templatera id=”10396″] […]

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3 Pillars of Your Online Presence – Ep001

Marcel Krawczyk from Little Jack Marketing and PR walks you through a 2 min breakdown of the 3 pillars of developing your online presence: Your website; Search Engine Optimization (SEO); and Social Media. The Wicked Cool Wednesday promise – Keep it Simple, Short, and Valuable [templatera id=”10395″] […]

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