Why You Need a Marketing System in 2017

As 2017 gets underway, it’s time to decide whether you’ll stick with the same marketing strategy you’ve used in the past, or try to improve it to get better results this year. With that in mind, one thing we want to discuss is the importance of developing a marketing system rather than looking at your […]

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Reimagining Your Blog Posts For Maximum Impact

If you have a blog for your small business, you’re already ahead of most of the competition. The truth is, even though they know the value of inbound marketing, most small businesses are too busy to regularly produce quality content, and most company blogs that started with good intentions are simply collecting dust in the […]

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Getting Serious about Content Marketing? Perform an Audit.

If you’ve been working on strengthening your brand presence online, or trying to rank better in search, there’s likely one single word you’re seeing over and over again—content. For the last five years or so content marketing has been all the buzz, and continues to be. Why? Because solid content marketing drives traffic and converts […]

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Get S.M.A.R.T About Setting Goals for Your Website

If you’re a business in the 21st century, there’s a really good chance you have a website. For a while there, marketers had to convince business owners that websites were necessary—now, owners seem to have gotten the point. But having a website is really only one part of the whole picture. When was the last […]

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The Best Super Bowl Ads, According to Us

As usual, there was no shortage of excellent clever advertising in Super Bowl 50. With way too many to choose from, here are our eight favorites, each brilliant in its own way. Paypal – New Money Paypal’s ad works so well because it finds a new way to define the brand, by making the argument […]

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Reimagining Your Content, Step 1: Take a Step Back

As you probably know by now, we’ve dubbed 2016 The Year of Reimagining Your Content, during which we will be covering all the ways to get more out of the marketing content you produce every day. How do you begin to reimagine your company’s content? When you’re busy running your business and generating new content […]

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The 10 Best Holiday Commercials of All Time

As we get ready to officially kick off the holiday season, we look forward to seeing all kinds of great holiday-themed commercials. We certainly saw some good ones last year. The 2015 holiday commercial season hasn’t really started yet, but to get you in the holiday marketing spirit, let’s take a look at our purely subjective […]

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