Category: Inspiration

The Latest From Little Jack

The Missing Step Between Brand and Content

Many companies spend some serious time thinking about what their brand represents, but when the time comes to create marketing content, time constraints and a lack of clearly defined brand guidelines result in a disconnect between their brand and the tone of the content created by their staff. What’s the missing step between your company’s […]

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Stock Photography Images that Define Halloween

The end of October is only three weeks away, which means we are about to be inundated with all kinds of Halloween-themed advertising. If you’re interested in executing your own spooky advertising campaign, you’ll need some appropriate imagery. Here’s a list of affordable stock photography that would be a perfect fit for a Halloween-themed campaign: […]

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When Viral Content Goes Wrong

Creating an ad that goes viral is seen as the promised land for marketers. And certainly, when everything goes right, viral marketing can expose a brand to a whole new magnitude of fans. But what happens when the marketers get it wrong, and viral content goes against its intended purpose? You may have heard some people […]

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8 Ways to Build Trust Through Content Creation

There are many ways in which a business can earn the trust of its customers. Having high quality products or services certainly helps, as do transparent sales practices that don’t overpromise what benefits the customers will get from their purchase. But perhaps most important is the trust businesses build with their potential customers—the ones that […]

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The Best Super Bowl Commercials of 2015

The Super Bowl is not only a football spectacle – every year, we marketing types get to watch a cornucopia of new and creative advertisements designed to capture the attention of the 115 million viewers. This year’s Super Bowl ads, on the whole, seemed more serious and heartfelt than the usual crazy/wacky Super Bowl fare. […]

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The Best Holiday Commercials of 2014

We’re deep in the heart of the holiday advertising season, which always produces some of the best commercials of the year. From Coke’s annual polar bear ad, to the unforgettable Folgers ad, every holiday season has its good and bad ads, and 2014 is no different. Apple’s recently released holiday ad is, in many ways, a […]

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Creating a Content Calendar and Sticking to It

If you create content for your company on a regular basis, you probably have to occasionally do some planning (we hope). From using Evernote for a basic list of topic ideas to utilizing sophisticated social media scheduling software, some level of organization comes into play for serious content creators, for one main reason: coming up […]

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Webinars: The What, Who, and Why

If you’re as avid a learner as we at Little Jack are, chances are you’ve encountered the concept of the webinar. Webinars have been around for a long time, but new technologies have made them easier than ever to plan and execute. Webinars are an often overlooked medium by small business owners, who might think […]

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The Genius of Beer Commercials

Ah, beer commercials. If any particular product segment gives advertisers a chance to get creative, it’s commercials trying to sell you a frosty brew. The genre gave us such gems as The Most Interesting Man in the World, and what we can only assume is Heineken’s version of the younger most interesting man in the […]

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The Best World Cup Commercials

The World Cup is over and the efficient Germans won over the unpredictable Argentinians. If you’re now in the process of getting the shakes from soccer withdrawal, don’t worry, we have you covered. Here is our list of the best World Cup commercials we saw over the past month:   1. At the top of […]

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