A/B Testing Your Way to Better Emails

At Little Jack, we’re firm believers in testing everything you can to continually refine your marketing strategy. A/B testing your emails is one of the simplest things you can do to improve engagement, and ultimately, the ROI on the emails you send out. What is A/B Testing? A/B testing, also called split testing, is a […]

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Five Essential Elements to A/B Test on Your Landing Page

A landing page should be sleek, streamlined, and laser-focused on getting people to convert to your product or service. Because every part of the landing page should be doing some “work” toward that, in an ideal world you should A/B test everything on your landing page. But, because that’s not a practical option for most […]

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How to Turn Blog Posts Into Lead Generation Tools

Everyone knows having a regularly updated blog is great for SEO. It helps your website perform better in search results and it creates more entry points for your audience to get to you. But what happens once a visitor lands on your blog? Are they sticking around or are they just leaving after they’ve read […]

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The Anatomy of a Landing Page

You’ve executed the first part of your campaign perfectly. Your social media posts have generated engagement, and people are clicking through to see your promotion. Where do they land from here? Your perfectly set up landing page, of course!   Landing pages have been dominating the landscape for these kinds of purposes, because they allow […]

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5 Steps to More Successful Email Campaigns

Did you know that 281 billion emails are sent out every single day? This staggering number may lead you to wonder how to put together an email marketing campaign that has a chance of standing out. Our years of experience have taught us that engaging email campaigns require some forethought, rather than a shoot-from-the-hip approach. […]

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Using Analytics to Give Thanks to Your Audience

This Thanksgiving, content marketers all over the U.S. will be gathering with friends and family to give thanks and celebrate the spirit of gratitude. But in addition to giving thanks to our close ones, we should take a moment to consider how to reflect gratitude to our readers as well. In our capacity as content […]

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