Are You Uber-responsive to Your Customers? Five Ways to Convey That Through Your Website

When designing or redesigning your site, subtle differences in layout, color scheme, and content can make a big impact on how your audience perceives your business. One of the company traits customers value most these days is responsiveness—the ability to get ahold of someone quickly at any stage of the customer journey, from deciding what […]

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Can Images on Your Site Impact Your SEO? Covering Your Bases With Better Image Metadata

How much attention do you pay to the images you select for your website or blog posts? And, when you select an image, do you take the time to select an appropriate file name, alt text, and caption for it? Believe it or not, these elements are quite important, for two reasons. Better Accessibility First, […]

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The Anatomy of a Landing Page

You’ve executed the first part of your campaign perfectly. Your social media posts have generated engagement, and people are clicking through to see your promotion. Where do they land from here? Your perfectly set up landing page, of course!   Landing pages have been dominating the landscape for these kinds of purposes, because they allow […]

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