B2B Marketing and Facebook: No One Wants to Know What You Had for Lunch Unless You Bought Enough for Everyone

It’s almost 2012, people. We do everything on the internet. Small businesses are marketing their products and services wherever they can get web space. If you didn’t know already, Facebook is some prime virtual real estate to market yourself and make your buying decisions. There are over 272 Million internet users in North America alone, almosthalf of […]

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Get The Job: What Does Your Personal Brand Say About You?

Guest post by: Allison Bivin The concept of personal branding is everywhere but what does your personal brand say about you? Personal branding has become a phenomenon as people strive to seek every opportunity that will give them an edge above the competition whether it be for a job interview, closing a sale or going […]

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Bootstrapping: Building Your Brand on a Budget

Do you want press relating to your business every other day?!?! In a video fromAppSumo called “Why Brand Perception Sells (and how to build your own)”, Jonathan Kay from the Grasshopper Group is interviewed by Paul Hontz from The Startup Foundry to pick his brain as to why he is so successful at building the Grasshopper Group brand and gaining press. […]

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How to Write a Marketing Proposal – Best Practices

Over the years we have created proposals and reviewed proposals ranging from the detailed know-it-all to the simplistic show-stoppers in a span of industries including marketing to sales. There are some great resources for writing award winning marketing proposals from start to finish such as the Million Dollar Consulting Toolkit by Alan Weiss. Here is a high-level overview […]

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Where Are My Leads? My Facebook Page Just Sits There.

You have your Facebook page open, you have a nicely designed profile picture encouraging people to ‘like’ your page, and you fortunately have people following your status updates. According to your friends, your business acquaintances, and your articles you have read online, your business should be skyrocketing on the social media spaceship! Today we will […]

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Branding That Gets People To Do Anything

So there we were right hand raised reciting the Tough Mudder pledge consisting of leaving no fellow participant behind and that we (individually) understand that this is a challenge and not a race. Fortunately our Little Jack team experienced only minor injuries (bumps, bruises and a hospitalizing dislocated shoulder…) during the 25 obstacle 10 mile course taking place on July 23rd at […]

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