How to Turn Blog Posts Into Lead Generation Tools

Everyone knows having a regularly updated blog is great for SEO. It helps your website perform better in search results and it creates more entry points for your audience to get to you. But what happens once a visitor lands on your blog? Are they sticking around or are they just leaving after they’ve read […]

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The Anatomy of a Landing Page

You’ve executed the first part of your campaign perfectly. Your social media posts have generated engagement, and people are clicking through to see your promotion. Where do they land from here? Your perfectly set up landing page, of course!   Landing pages have been dominating the landscape for these kinds of purposes, because they allow […]

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5 Steps to More Successful Email Campaigns

Did you know that 281 billion emails are sent out every single day? This staggering number may lead you to wonder how to put together an email marketing campaign that has a chance of standing out. Our years of experience have taught us that engaging email campaigns require some forethought, rather than a shoot-from-the-hip approach. […]

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The Art of Writing Effective Calls to Action

It can be really difficult to get people to do things. That’s basically why the entire industry of marketing and advertising exists. With any successful marketing campaign, you have to find a way to motivate your audience to take action. That’s where your call to action (or CTA) comes into play. What exactly is a […]

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5 Ways to Slow Down the Launch of Your New Site

Wrapping up a website design or redesign project on time is no easy task. From conception to final product, there are many, many things that need to go right to make the original timeline. An experienced web design company will pad the schedule for delays, but that only works up to a point. Here are […]

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