4 Simple Email Automation Campaigns Every Company Should Try

These days, the vast majority of email platforms have autoresponder features that allow you to send automatic emails based on the occurrence of particular events. What that means, practically speaking, is that email automation options that used to be available only to large companies with customized email systems are now within reach for every small […]

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What's the best website platform for your business? WordPress vs. SquareSpace, Wix & Weebly

WordPress websites have been the standard for building most websites for years; from the very simple to the more robust. However, lately, we’ve noticed a trend when speaking to a lot of potential clients– a devaluing of the platform because of some fundamental misunderstandings about what WordPress (and working with a professional) can do. A […]

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How to Define and Analyze Your Target Audience

Before you begin any type of marketing campaign whether that be print, digital or even rebranding, your audience should always be at the center. Discounting the importance of analyzing your audience is one of the number one mistakes we see small businesses make. If you’re not considering your audience when making marketing decisions you’re missing […]

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Cleaning Up Your Google Analytics from Spam

You have a brand new website, and you’ve set up Google Analytics in hopes of learning more about who is visiting your site. You check back in a week or two. For some reason though, most of your traffic seems to be coming from a small village in northeastern Russia. You check the main referrers, […]

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Setting Website Goals in Google Analytics

We have already discussed the importance of not just having a website for your business, but also setting goals for that website that will help you regularly reevaluate what your website is accomplishing, and how it’s helping you grow your business. But once you’ve set goals that are specific, measurable, achievable, relevant, and time-sensitive, where […]

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