Understanding the Importance of Website Content Planning (and How to Get Started)

When clients come to us asking for a new website, we often get a laundry list of things they want for their new site: colors, animations, functionalities, forms, more conversions, etc. Often what’s missing from that list is one of the most crucial aspects of a website—the content. What many business owners don’t realize is […]

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Direct Mail Isn't Dead: How to Blend Online and Offline in Your Next Marketing Campaign

As an online marketing company, we understandably spend most of our time thinking about the state of marketing on the Internet. But we sometimes wonder if marketers have shifted too far along the spectrum—after all, large parts of human lives take place away from screens, and that means there are marketing opportunities there. So, as […]

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Making Tough Choices: How to Decide What Marketing Channels to Invest In

In an ideal world, business owners would have the resources to spend money on every marketing channel they think may be worthwhile. But in the real world, there usually aren’t enough resources to try everything—you have to make choices about which marketing channels to invest in, and which ones to hold off on for the […]

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4 Simple Email Automation Campaigns Every Company Should Try

These days, the vast majority of email platforms have autoresponder features that allow you to send automatic emails based on the occurrence of particular events. What that means, practically speaking, is that email automation options that used to be available only to large companies with customized email systems are now within reach for every small […]

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