Keep it Simple: How to Create a Marketing System that Works

Modern marketing is complicated enough to give the average business owner a serious headache. It’s no wonder. Corporate marketing departments now hire SEO specialists, analytics specialists, web conversion specialists, community managers, content marketers, and a host of other experts to make sure their company stays at the forefront of the marketing field. Small business owners […]

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Writing Content for the Mobile Reader

How can you captivate the mobile reader? Is the way mobile readers approach content different from that of desktop users? Here’s one important distinction: on a mobile screen, this would be the last sentence a reader sees before having to scroll down to read more. Have you adequately captured his or her interest to get […]

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10 Steps for More Mobile-Friendly Web Content

Having to talk to a friend who keeps checking his or her phone is one of the hallmarks of the mobile generation. It’s a funny and sometimes frustrating phenomenon, but it does present a valuable lesson from a marketing perspective. Mobile users are only half-paying attention to you, which means they’re also only half-paying attention […]

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Using Yelp to Increase Local Visibility

If you’re a location-based small business and are looking to boost your local visibility in this new year, one thing is certain: you should pay attention to your Yelp profile. Yelp gets overlooked in too many discussions of social media marketing, but the website was one of the first to capitalize on the online community’s […]

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Obamacare Fiasco: How to Ensure Your Agency Works for You

Chances are, every time you’ve turned on the news in the past few weeks, you’ve heard something or other about the Obamacare website “fiasco”. If the situation highlights anything, it’s that organizations often aren’t adequately prepared when making deals for the services of other companies. Specifically, we want to talk about how to ensure your […]

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