It seems like holiday marketing starts earlier and earlier every year. With that in mind, here are 5 strategies that can give you a head start on your holiday marketing campaigns this year: 1. Start earlier than ever. While you may be busy enjoying the last days of summer, smart marketers actually start their holiday […]
Social media is arguably bigger than ever in 2017. How dare we question the almighty social media gods? Well, for small businesses, it really comes down to ROI. When was the last time you asked yourself if your current investment in social media (this includes staff time, not just money) is getting you the results […]
Everyone knows that being featured as the top search result in Google has an amazing clickthrough rate. It’s the ultimate goal of most websites, and the entire reason the science of Search Engine Optimization even exists. But what if your website could be ranked even higher than the first result? Have you done a Google […]
Does something as short as an email subject line warrant its own article? Well, if email marketing has one of the highest ROIs in the marketing industry, and if the subject line is the one thing that determines whether a recipient opens your email or not, then the quality and success of your subject lines […]
Landing pages are one of the most important tools for increasing a website’s conversion rates. So, there’s understandably a lot of debate about what makes a highly effective landing page. Some of the ongoing discussions revolve around the benefits of landing pages that are: Text-heavy vs. minimalist Long form vs. short and to-the-point Logical vs. […]
So you’ve spent all this time on a lengthier piece of content — a guide or a worksheet — and you are now ready to get it out into the world. Downloads are a great way to build your email list, but as you’ll quickly learn, just putting it up on your website isn’t necessarily […]
WordPress websites have been the standard for building most websites for years; from the very simple to the more robust. However, lately, we’ve noticed a trend when speaking to a lot of potential clients– a devaluing of the platform because of some fundamental misunderstandings about what WordPress (and working with a professional) can do. A […]
A key part of any content marketing strategy is cross promoting your content across a variety of platforms in order to reach the widest possible audience. Promoting and sharing content via email tends to be underutilized by companies, especially as newer, trendier content platforms pull focus.. However, email promotion is the foundation on which new […]
If you have a business that’s operating in 2017, chances are you’re either already creating video content, or you’ll soon realize why you should be. The great thing about video content at this moment in time is that the production costs of video have come down, and at the same time, popular culture has embraced […]
If you run a business in the 21st century, you inevitably know about the value of marketing. Chances are, whatever the size of your business, you invest some amount of resources into marketing. But how do you know if the marketing you’re doing is working? The answer will depend on the kind of business you […]