Outbound Marketing Tips for an Inbound Marketing World

If you’ve been following our coverage of the topic, you by now know that inbound marketing’s older, and less fashionable outbound cousin. What we’ve been trying to get into your head is that a more balanced strategy that combines both inbound and outbound marketing is the best option for most small businesses.   With that established, here […]

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Boost Your Promos: Driving Customer Involvement by Increasing Interaction

Promotions are everywhere. As we progress technologically, we connect with information through more and more channels, all of which have invented a way to advertise to us. Unsurprisingly, this makes it difficult for any particular online promotion to stand out in the sea of uninspired, conventional sales and incentives. That is to say, unless you […]

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ROI On Social Media: Using Analytics for Goal Tracking

As you know from last week’s post, maintaining accountability is the most crucial aspect of ensuring return on your investment in social media marketing. The actual measure of progress happens through various analytics, which provide a nearly unlimited amount of information about your customers. Why would you want to know what kind of underwear your […]

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Get Connected: The Maven PR Interview (On Getting People to Show Up)

Small businesses are always striving to get discovered and rediscovered by their customers. Getting people to show up, whether on the average day or to a special event you’ve organized, is no easy task. This week, we thought we’d get the expert’s opinion. Sarah Vargo’s company, Maven PR, has proven that it is indeed possible […]

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Get Found: 3 More Steps to Getting Found Locally

Making your business easily findable locally is no easy task. Last week, we covered some basics on how to seriously improve your findability. Since our quest for perfection is never-ending, we thought we’d provide you with the next steps to getting discovered locally. Make your website mobile-friendly. More than ever, people are searching for things […]

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