6 Tips for Constructing the Perfect Email Subject Line

Does something as short as an email subject line warrant its own article? Well, if email marketing has one of the highest ROIs in the marketing industry, and if the subject line is the one thing that determines whether a recipient opens your email or not, then the quality and success of your subject lines […]

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What's the best website platform for your business? WordPress vs. SquareSpace, Wix & Weebly

WordPress websites have been the standard for building most websites for years; from the very simple to the more robust. However, lately, we’ve noticed a trend when speaking to a lot of potential clients– a devaluing of the platform because of some fundamental misunderstandings about what WordPress (and working with a professional) can do. A […]

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Using Cross Promotion to Get More Mileage out of Your Content

A key part of any content marketing strategy is cross promoting your content across a variety of platforms in order to reach the widest possible audience. Promoting and sharing content via email tends to be underutilized by companies, especially as newer, trendier content platforms pull focus.. However, email promotion is the foundation on which new […]

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Creating Video Content: 8 Tips for Beginners

If you have a business that’s operating in 2017, chances are you’re either already creating video content, or you’ll soon realize why you should be. The great thing about video content at this moment in time is that the production costs of video have come down, and at the same time, popular culture has embraced […]

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