If you’ve been following our coverage of the topic, you by now know that inbound marketing’s older, and less fashionable outbound cousin. What we’ve been trying to get into your head is that a more balanced strategy that combines both inbound and outbound marketing is the best option for most small businesses. With that established, here […]
Read More… from Outbound Marketing Tips for an Inbound Marketing World
We’ve spent the past two weeks telling you what to do when you’re promoting an event or sale online. But the path to Promotion Kingdom is long and strewn with challenges, so there are just as many things you should avoid as you send your advertisement into the web ether. Here is our list […]
Read More… from Promotion Pitfalls: 4 Things to Avoid for Your Next Online Promotion
Promotions are everywhere. As we progress technologically, we connect with information through more and more channels, all of which have invented a way to advertise to us. Unsurprisingly, this makes it difficult for any particular online promotion to stand out in the sea of uninspired, conventional sales and incentives. That is to say, unless you […]
Read More… from Boost Your Promos: Driving Customer Involvement by Increasing Interaction
As you know from last week’s post, maintaining accountability is the most crucial aspect of ensuring return on your investment in social media marketing. The actual measure of progress happens through various analytics, which provide a nearly unlimited amount of information about your customers. Why would you want to know what kind of underwear your […]
Read More… from ROI On Social Media: Using Analytics for Goal Tracking
By now, from reading our blog this month, you presumably know that your business has a reputation that you may occasionally have to manage. Some brand conscious (and usually bigger) businesses hire dedicated reputation management companies to handle the good name of their brand. You might wonder, how do these companies do what they do, […]
Last week, we gave you five steps to social media domination. But here at LJ, we know that the road to greatness is strewn with the profiles of once-great social media players that didn’t quite make it. What can we say, social media marketing is a tough game, and those that can’t take the heat […]
Read More… from Caution Ahead: Social Media Marketing Don’ts
Small businesses are always striving to get discovered and rediscovered by their customers. Getting people to show up, whether on the average day or to a special event you’ve organized, is no easy task. This week, we thought we’d get the expert’s opinion. Sarah Vargo’s company, Maven PR, has proven that it is indeed possible […]
Read More… from Get Connected: The Maven PR Interview (On Getting People to Show Up)
We just wrapped up a month on the topic of getting found online by your customers. Think about it: a ravenous customer scours Google Maps for the closest taco joint in his vicinity. Your entry comes up as one of five perfectly good alternatives in the area. Now what? Once you’ve been found, you should […]
Read More… from Encouraging Action: Getting the Customer to Take the First Step
If you’ve stuck by us over the past month, you should now be a maverick in making your business findable by local customers. All the steps to success were handily broken down in last week’s infographic, and most of them don’t take too long to implement — claiming your location on Google Maps, or installing a […]
Read More… from Enhancing Visibility: The Getting Found Online Wrap-up
Making your business easily findable locally is no easy task. Last week, we covered some basics on how to seriously improve your findability. Since our quest for perfection is never-ending, we thought we’d provide you with the next steps to getting discovered locally. Make your website mobile-friendly. More than ever, people are searching for things […]
Read More… from Get Found: 3 More Steps to Getting Found Locally