By now, you should know that the small business word of the year for 2013 will be productivity. Heck, we’ve done our best to shout it from the rooftops. Last week, we discussed three concrete areas where you can focus on improving productivity in 2013. This time, we want to focus not on more specifics, […]
Read More… from Productivity Part 2: Streamlined Marketing for Increased Returns
Despite the mountains of information available online, Search Engine Optimization seems doomed to remain one of those concepts forever shrouded in mystery, like theoretical astrophysics (huh?), or the Loch Ness monster (it’s real). Due to all this confusion, SEO tends to be a pretty frequent blind spot in a company’s online strategy. This past summer, […]
A few weeks ago, we discussed some ways in which you can better integrate Facebook into your marketing strategy. It turned out to be a really popular topic, and because Uncle Jack doesn’t like to disappoint, we decided to give you three more tips in a classic “these go to eleven” moment. Create Personalities Unless […]
Read More… from Facebook Hacks: 3 More Tips for Optimizing Your Facebook Marketing
If you read our last post on video, you know about the importance of putting your face out there. This week, we wanted to take a closer look at specific strategies for making video marketing work for you and maximizing the amount of eyes that will actually witness your sweet vids. Do an Intro A […]
Read More… from Going Viral: 4 Tips for Killer Video Marketing
As your company increases its digital presence, you’re spending more and more time in the limelight. With all those people watching, it’s not at all unusual to get the shakes and feel like you’re out of ideas—after all, why should all those people listen to you? Are you really that innovative? Do your ideas matter? […]
It seems like nowadays once someone gets a facebook and a smart-phone, their true inner-diva emerges (varying degrees of monstrosity ensue). If their caramel mocha-chin-chinos are too sweet or the wait in line at Scrub-a-hub-hub car wash was a little too long for their liking, you can bet we’ll hear about it on the net! Feedback, […]
Read More… from Keep Smiling: Turn Negative Feedback into Positive Growth
If you’ve been one of the smart ones following our last few first pumps, you’ll know that email is still the most lucrative means of scoring business action and marketing deals. Of course, how could you forget? Now that we’re on the same page, the next step for actualizing this knowledge is execution. That’s just fancy […]
Read More… from Hook, Line, and Clicker: Writing Killer Email Headlines
We’ve been hearing a lot of buzz about how email is dying out and how social media is taking the floor as the main flapper for marketing and communication these days. We found this interesting…very interesting (chin-stroke) so we decided to pump this week out with an examination of the reality and integration of email […]
Read More… from Can Grandpa Still Dance? Email vs Social Media in Today’s Marketing World
In our line of work, efficiency is the golden virtue. Business and marketing runs on people who are geared for constant production and improvement, but without the right tools, you’ll be sweating more than you need to. We are always on the prowl for new products that enhance our work performance (so we have time for […]
So you’ve figured out how to swoon the ladies over to your place, but how do you keep them coming week after week? You gotta keep ‘em happy, slim. In case you haven’t caught on, we’re talking about hooking in customers and maintaining their interest as engaged clients (ahem). Because if they like what’s goin’ on […]
Read More… from How to Please Your Clients: The Old-Listen-and-Engage Pointer