Consider for a moment that your company logo is the most important design element you have for your business—it appears on your website, on print materials, on packaging—it could even appear on the side of a building one day. Does your logo adequately represent your company to the world? As a Part 1 of a […]
Email marketing campaigns have, on average, one of the highest returns on investment of all online marketing methods. For a well-calibrated and executed campaign, every $1 spent on email marketing can return $38 in ROI. Still, the operative here is “on average,” because some email campaigns do much, much better than others. How can you […]
Quality, interesting content is clearly a product of good writing, rather than a formatting trick. Normally, we’re fans of substance over form; however, before you dismiss formatting entirely, you should know that there are many things you can do on top of the quality writing you do to make your blog posts easier to read. […]
So you’re a small business, you don’t have have an internal marketing team, and you’ve just decided you want to create a blog or start posting to social media. While it can be relatively simple to start posting when you can and write on the fly, if you want to gain the full, long-term marketing […]
Before you begin any type of marketing campaign whether that be print, digital or even rebranding, your audience should always be at the center. Discounting the importance of analyzing your audience is one of the number one mistakes we see small businesses make. If you’re not considering your audience when making marketing decisions you’re missing […]
Over the past decade, WordPress has become one of the most popular website development platforms. If you’re not in development yourself, or currently managing a website built on this platform, the last time you heard about WordPress may have been related to blogging. Well, WordPress has come a long way since then, and so has […]
You have a brand new website, and you’ve set up Google Analytics in hopes of learning more about who is visiting your site. You check back in a week or two. For some reason though, most of your traffic seems to be coming from a small village in northeastern Russia. You check the main referrers, […]
As a business owner or a fledgling entrepreneur, you have a variety of responsibilities pulling you in many directions throughout your day. When trying to plan and implement ongoing marketing with many moving parts, you may find processes start to quickly fall apart. Sometimes what you need to stay on track are some quick tips […]
A/B testing. The phrase can sound complicated to non-marketers who are simply trying to send out emails to stay in touch with their customers. But in fact, once you understand the process, A/B testing is one of the easiest ways to improve the emails you send to make sure they are as impactful as they […]
We have already discussed the importance of not just having a website for your business, but also setting goals for that website that will help you regularly reevaluate what your website is accomplishing, and how it’s helping you grow your business. But once you’ve set goals that are specific, measurable, achievable, relevant, and time-sensitive, where […]