You have a small business website. Well done. But what’s next? How do you drive traffic to that site, improve your search rankings, and generally get more customers? Unfortunately, your website alone can’t do it all—it’s there if people are looking specifically for your company, but it won’t directly help your company gain more customers or rise in search engine rankings.
Here are 3 things every small business should be doing for its website on an ongoing basis, and why:
- Consistently update and add new pages to your site. Ongoing content creation is one of the best things you can do to improve the search engine rankings of your website. This includes creating blog posts, company news, services pages, location-specific pages, landing pages, and any additional information pages your customers may benefit from. Every new piece of content you create, assuming it is well written and utilizes keywords relevant to your business, will help search engines pinpoint what your site is about and help it rank higher than other sites that are less proficient at creating quality content.
- Regularly send an email newsletter. Email marketing has been proven to be the most efficient way of directing people to your site. Whether your email newsletter points visitors to your landing pages, services and products, or blog posts, your site will benefit from the increased traffic. And, if this increased traffic leads to more comments or sharing of your site by others on social media, these activities will also help your website’s search rankings.
- Distribute your content on social media. Whenever you create new content, you should always utilize your social media platforms to share this new content with your followers and help to drive traffic to your site. Doing so will help you in two ways: first, by giving you regular posts to share on social media, it will help you grow your social media following; secondly, by helping users engage with your website, it will help your search rankings.
As you can probably guess, these three steps work best when combined. When done together, you have a classic case of the whole being more than the sum of its parts. If you create a new blog post (#1), and then send it out in your newsletter (#2) and via social media (#3), you’ll be getting as much mileage as possible from that piece of content.
It’s no coincidence that we at Little Jack Marketing have made these three strategies the cornerstones of our basic marketing service package. If you need these absolutely foundational services and need them at an affordable price, we are here to help.
Contact us today to get started.