How secure do you feel when placing an order on a major retailer’s website, like Amazon? How about when doing the same on a small business website? When signing up for the alerts on your new favorite blog, do you think your contact info is safe?
You may have noticed that more and more websites have the “https” designation in their URL, leading your URL bar to display some version of a “secure” icon. That probably inspires you with trust when you’re about to input sensitive information on a website.
The truth is, as anonymous as we think the Internet is, it’s actually surprisingly easy for someone to intercept the kinds of sensitive information we regularly use when we browse the web. Browsing the Internet actually involves the sending and receiving of countless tiny packets of information between your computer and the websites you’re viewing and interacting with. HTTPS adds a layer of security to this connection by encrypting the data and ensuring no other parties can view it.
HTTPS is particularly important when using unsecured networks such as WiFi, because others using the same network can technically intercept any information you’re sending to an unsecured website.
Here are 5 reasons to move your WordPress site to SSL as soon as possible:

  1. Security – an HTTPS site uses an additional layer of SSL (Secure Socket Layer) encryption, which prevents anyone from eavesdropping on your web transactions.
  2. SEO – Google has made repeated references to its belief insecure websites, which has led many to think that Google will be ranking HTTPS websites higher than non-secure sights — reason enough to consider switching over.
  3. Consumer awareness – a slew of recent high-profile hacks at major retailers like Target have caused consumers to be increasingly aware of online security, particularly for any website that asks them to share personal or financial information. The “secure” badge next to the URL has become a signal to consumers that they can trust your site.
  4. Affordability – HTTPS used to be the exception rather than the rule and could get expensive, but a number of providers have made it much more affordable to get an SSL certificate, lowering the barriers to entry.
  5. New standard – for all the reasons above, HTTPS is more than an option—it’s a new standard that every eCommerce, major website, and small business with aspirations for growth should provide to its customers.

Have you jumped on board the HTTPS trend? If so, was it difficult for you to implement, and have you noticed a change in the behavior of your online visitors? We want to hear about it. Let us know in the comments!
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