It’s hard to believe that we’re already halfway through 2017! So far, this year has given us a slew of great advertising, and here are our picks for the best commercials up to this point in the year.
In general, we’re seeing a continuation of the trend of socially and environmentally responsible ads—modern consumers care just as much about the quality of their products as they do about where and how these products come about. Consumers are also willing to pay more for products they know are produced in a responsible way and that promote values they agree with.
Apple – Earth
This commercial from Apple showcases stunning footage of various corners of the planet, shot on an iPhone. The footage is then used to make the point that this planet is the only one we have and it’s up to us to protect it.
While making its point about environmental responsibility, the commercial also shows off the quality of the iPhone product by proving that images shot on a common mobile phone are good enough to be featured in a commercial for a multi-billion dollar company.
Ancestry.com – Declaration of Independence
Released in time for July 4th, this spot speaks to the divisive circumstances we’ve found ourselves in as a country as of late. By pointing out that the descendants of the signers of the Declaration of Independence come from all races, the commercial promotes inclusiveness. It at once speaks for unity and appeals to the viewers’ curiosity about their own ancestry. In all, a perfect tie-in of current events and the brand’s own appeal.
Audi – Daughter
Using the simple concept of kids participating in a soapbox car race, the commercial draws a parallel between what a dad can tell his young daughter about gender equality, and what she is likely to encounter later on as she enters the workforce. Ultimately, Audi is stating its commitment to equal pay for men and women, and aligning itself as a modern brand that’s ready to embrace the future.
Norwegian Directorate for Children – The Lunchbox
This Norwegian ad for the Norwegian Directorate for Children, Youth and Family Affairs came out in June and got 120 million views in the first week. By showing kids ready to pitch in to help out a schoolmate it need, the commercial promotes social responsibility and makes the larger point that children are raised by their community in addition to being raised by their parents.
Did we miss a commercial you loved? We want to hear from you! Share your favs in the comments!