Digital Billboards: Taking Your Digital Marketing Offline

By: Jake

Even if you’re totally on top of your online marketing game, sometimes there’s a benefit to taking your message directly to the streets. One of the most interesting new pieces of advertising technology is actually offline—digital billboards that now offer full color rendition and a lot of advertising flexibility over their older, printed counterparts.

For instance, digital billboards enable you to alter your message based on day of the week, time of day, or even the weather. This allows for some interesting targeted marketing possibilities. Do you sell air conditioning, or soft drinks? Advertise when the temperatures go above 85°F. Want to catch the commuter demographic? Only pay for the 7am-9am and 4pm-6pm time slots on weekdays, on a billboard that’s preferably visible from a major highway.

Because we believe that this offline medium can indeed be valuable for many of our clients, we at Little Jack Marketing have been looking for the right partner in the digital billboard space. We wanted to find a company who has the right advertising space in the right areas, and who has a dedication to excellence that matches our own.

As of this month, we are proud to be an affiliate vendor for GreenSigns in Chicago, which has digital billboards all over the city (here’s a full list of locations). Because of this relationship, our clients who are interested in advertising offline on one of these billboards can get additional perks, such as:

  • Discounted bulk and group pricing
  • Social media and digital campaigns integrated with your billboard strategy
  • A point of contact you’re already familiar with (us)
  • Design services specific to your brand from people who already know you and your company

And, if you believe in sustainability, you’ll be happy to hear that GreenSigns uses environmentally friendly LEDs for all their billboards, and all energy usage is offset by Renewable Energy Credits.

If you think you might be interested in some digital billboard space, get in touch with us first. We can help you develop the right combination of location, message, and design that will get your company the full benefits of this new and exciting advertising medium.