Webinars: The What, Who, and Why

By: Jake

If you’re as avid a learner as we at Little Jack are, chances are you’ve encountered the concept of the webinar. Webinars have been around for a long time, but new technologies have made them easier than ever to plan and execute. Webinars are an often overlooked medium by small business owners, who might think they don’t have something significant enough to contribute. We respectfully disagree with this notion: webinars are actually an amazing strategy for getting your business the attention it deserves.

The What

As you might have guessed, a webinar is a seminar that takes place online. Unlike the usual (and boring) 6 hour in-person seminar format, webinars use the versatility of the web to present information in an entraining, short, and engaging way to a potentially unlimited audience across the globe. The vast majority of webinars are free, and because there is a very low investment on the part of both the webinar holder and the attendees, webinars exist on more subjects than you can possibly imagine.

The Who

Who is qualified to do a webinar? The truth is, anyone who knows enough about a subject to have a successful business in that industry probably has something valuable to contribute to others online. Another way to think about it is: if you regularly share your industry insights through a blog or on Twitter, you can probably distill this same expertise in a webinar format. The key is to think about something specific that you excel in and that you can easily teach someone else in about an hour online.

The Why

There are many reasons why doing a webinar is a great investment of your time. Some of the reasons why you should seriously think about having a webinar are:

  • It’s another medium for providing value to your audience, which is a great way to attract attention to your website. (Read our post on how and why freemiums work.)
  • It helps to establish you as an expert in your field, lending credibility to your business.
  • It requires no monetary investment and a moderate time investment: the time required to get together an engaging presentation and send out invitations.
  • It gives you a chance to generate new leads through those that attend your webinar and to position your company’s products/services as solutions to the problems the webinar is addressing.

As you can see, you should have started planning your first webinar…yesterday! If you’re intimidated by the technological challenges, or by the need to hold people’s attention for a whole hour, don’t be. Look our for our follow-up post on the How-To of Webinars, which will address exactly those issues and take you from start to end of the process.

About Jake Taylor

Little Jack's resident wordsmith since 2010.

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