These days, the vast majority of email platforms have autoresponder features that allow you to send automatic emails based on the occurrence of particular events. What that means, practically speaking, is that email automation options that used to be available only to large companies with customized email systems are now within reach for every small business.
If you don’t have experience with email autoresponders, setting up email automation may seem like something that’s out of your realm and that you’d need specialized training on. However, the most popular email platforms, like MailChimp, Constant Contact, and Emma, have really put in some work to make email automation as easy as possible for small businesses. Usually, you just have to write the message, set the trigger, then turn on the automation and test if it works.
If you’re still hesitant, you may have an easier time setting up individual email automations over time rather than attempting to set up an entire marketing system of them all at once. Here are 4 types of autoresponder emails to try first:
Registration or Email Sign Up Welcome Messages
If someone takes the time to give you his or her credentials, they’re showing definite interest in your brand. Don’t just enroll them into your blog or marketing emails—welcome them with a dedicated autoresponder email and provide some additional info about your website such as “Must Read” posts, additional tips on selecting products, or even a promotion only available to newly signed up individuals.
“Did you forget this?” Shopping Cart Emails
When an individual leaves items in their shopping cart for over 24 hours, you can send them an automated reminder about these items. If you want to offer extra incentive, you can give them a coupon for a discount or free shipping.
Exclusive Content or White Paper.
One great way to boost engagement with individuals who have recently signed up is to send them a longer piece of content via email that will offer a distinct benefit and also require some of their attention—if they take the time to read it, they will have a new level of understanding about your services.
Return Customer Appreciation
The goal of most businesses is to get customers to convert, but the stage after conversion is actually one of the most crucial times—it’s your chance to turn the person into a loyal, repeat customer. The quality of your product and your level of customer service are obviously the main determining factors here, but you should also set automation rules to get in touch 2 to 4 weeks post-purchase to offer a unique incentive and try to get the customer back on your website.
Need help setting up your first email autoresponder campaign? Let us help! Get in touch with us today!