When designing or redesigning your site, subtle differences in layout, color scheme, and content can make a big impact on how your audience perceives your business. One of the company traits customers value most these days is responsiveness—the ability to get ahold of someone quickly at any stage of the customer journey, from deciding what product to buy, to filing a warranty claim when a product breaks.
If you run a business that prides itself on its responsiveness to the customer, here are some ideas on how to convey that on your website.
1. Include a customer service phone number.
Many modern websites skip this, or bury the number deep on the “Contact Us” page , but if you want to show your customers that there will always be someone they can reach, add your phone number in a prominent place on all pages, like in your navigation.
2. Add a live-chat feature.
These days, online chat is actually one of the contact channels customers want most. It’s just enough interaction for the modern world— it has a fast response time, but isn’t as personal as having to make a phone call.
Having someone staffing your live chat probably sounds resource-intensive, but depending on the complexity of your products, you may be able to outsource the service and implement this feature at an affordable price point. You can also now incorporate existing chats you’re already managing like Facebook Messenger.
3. Implement a ticketing system.
While not immediately visible on your site, a professional ticketing system is something your customers will notice as soon as they get in touch with you. A ticketing system gives the customer assurance that you take every request seriously. It can also be set up to send an acknowledgment email as soon as a ticket is submitted, so the customer knows you’re on the case. Last but not least, it also gives the customer a ticket number to refer to if they decide to call you or follow up on their issue.
4. Make use of testimonials.
When it comes to boosting conversion rates on your site, customer testimonials are still some of the strongest evidence you can provide to visitors to get them to make a purchase. Want to go a step further? Get some video testimonials, which feel even more personal.
5. Show you take feedback seriously.
Every company’s products or services evolve over time. Use your blog and social media channels to show customers you’re taking their input seriously when updating your product line. Believe us, inviting constructive feedback from customers will actually make your products even better.
Think it might be time to update or redesign your website to show how responsive you are to your customers? Get in touch with us today to discuss your needs and start the planning process!